The concept and visual styling for the Emerge Energy drinks campaign, "Find Your Focus," came from a blend of creativity and a deep understanding of the target audience. Drawing inspiration from my own passion for skateboarding, I leveraged my knowledge to craft a campaign tailored for the late-teen to early twenties demographic, particularly those interested in gaming and extreme sports.
As a specialist in this field I have the ability to meticulously choreograph the performances of each athlete within confined spaces, ensuring that their movements convey the thrill and precision while staying true to their respective cultures.
The combination of my personal enthusiasm for extreme sports and a strategic approach to visual storytelling resulted in a campaign that not only resonated with the target audience but also authentically embodied the essence of "Find Your Focus."